"I was looking around while standing in line at the lift at a mountain bike park.  Mostly men surrounded me, or so I thought.  There were a lot of guys but also a lot of women in guys clothes.  No bright feminine gear, just dark blues, grays and black. With their helmets on they looked like guys.  Thats when I decided that in a industry dominated by men there is a need for a one stop online shop for women mountain bikers.   Women who are rough and tumble but feminine and beautiful and clothing and gear that can keep up.  I want to bring together all the tidbits of women specific clothing and gear from the different manufacturers in a smart and sassy website with a focus on distribution to all the grubby girls all over the world."